It all started with "no".

Hi, I’m Walter, creator of Say it Now. A few years back, my dear friend Denny asked me to organize a “celebration of life” after he died. I said no.

“Wouldn’t you want to be there?” I asked him. Denny had so many people in his life who loved and appreciated him. I didn’t like the idea of us all getting together to talk about how important he is to us without him.

“Of course I would,” he replied. “But I’ll be gone.”

I thought about this for a second. “Not if we did it for your next birthday....”

So that’s exactly what we did. I gathered together a group of Denny’s closest friends and family, and we each told him how much he meant to us and why.

Walter Green
Creator of Say it Now

That’s the day the seed for Say It Now was planted. It was supposed to be a one-time celebration for Denny, but there was an unexpected power in the experience—not just for Denny, but for all of us. Sharing our love and gratitude for Denny—and hearing other people do the same—was such a meaningful, life-affirming experience.

Then COVID-19 hit. Suddenly we were isolated and relying on video conferencing platforms to connect with our loved ones. I realized that these platforms were the perfect way to get a bunch of people together to share their thoughts and feelings with someone who has had a major impact on their lives—a parent, a teacher, a coach, a mentor, a friend.

If you’ve made it this far, you might be wondering “okay, but who the heck is Walter?” Fair question. Almost a decade ago, I embarked on a journey that actually turned in to a book (This is the Moment) which was sold worldwide. I chose 44 people who had a profound impact on my life and then met with every one of them, in person, to tell them exactly what they meant to me. In other words, I did just what I’m asking you to do now—the only difference is that I’m encouraging you to do it online and with a group. Think of it as the first step in a mission to make the world a more grateful place. Because, man, we need it now more than ever.

With gratitude,


P.S. My son and I had a deep conversation about the Living Tribute experience and recorded it. If you’d like to dig deeper, watch the video below or take a listen here.

The #SayItNow Movement

In these uncertain times, moments of love, appreciation, and gratitude are more meaningful than ever… so let’s make it global. Share your Say It Now experience on social media using the #SayItNow and #LivingTribute hashtags, and together, we can help make the world a more grateful place.

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